Weddings are a massive industry. According to The Huffington Post, the size of the industry in the US alone is $55 billion, which globally comes in at around $300 billion. And if you’re looking to tap into even a fraction of those figures to see the world, it might be time to consider how a wedding blog could help you.

Even though it’s going to take quite a bit of outreach and investment, the eventual goal of having your blog pay for your travel is well within your grasp. Yes, with a little bit of knowledge on how to pitch and build for yourself, you too can make this dream come true, which is why I’m giving you a few tips on how to get started. Check them out below:

Utilize Travel To Become A Thought Leader

If you’re going to eventually land business in the cities that you’re traveling to, then becoming a thought leader to others is an area where you’re going to have to thrive. After all, people are going to come to your blog because you have insights on not only how to save on a wedding, but host one that’ll be the envy of all their friends. And if you’re looking to capitalize on this, going and exploring these places is going to be crucial.

Start out by making a list of the cities you’d like to go to, as well as some different blog topics you can work on each trip. For example, looking at the best day trips from London, as well as venues and restaurants around the city will help you compile an entire city guide. Additionally, reach out to up-and-coming wedding spots in these cities to see if they might be interested in partnering on content. Because if there’s one that will get strides ahead in the wedding business, it’s the partnerships that you have.

Build Solid Partnerships

The wedding industry is all about relationships (both inside and outside the ceremony). While developing a solid network is something people spend years on, there’s no reason why you can’t use your travel plans as a means to get a leg up on your local competition. Granted, I’ll note that these relationships aren’t just solely with the places you visit, but form recommendations so couples can afford travel.

For example, let’s say a common issue you hear is that people want to set the majority of their budget towards their trip, but don’t want to go cheap on the other aspects of their ceremony. By providing something like a custom bridesmaid dress maker that offers beautiful dresses for much less than the competition, you can put together different offerings that will provide them with a win-win. Check and see what type of partners you might be able to start promoting that help save in these auxiliary elements, as they’ll help bring down the cost tremendously.

Know How To Market The Areas You’re Traveling To

Another aspect to travel that most bloggers overlook is targeting the specific areas that you’re visiting. Remember, while being able to pitch to out of towners is going to be your biggest demographic, knowing how to market to both the local and regional communities of these areas will be advantageous as well. All-in-all, if you know how to sell to the locals, then giving people that authentic experience from elsewhere will be a cinch.

Check around for some popular marketing guides, focusing in on examples of how others pitch to different cities. In your early efforts, it might not be a bad idea to start looking at successful bloggers outside of the wedding industry to get a feel for what type of content they post. Studying up like this will require quite a bit of time dedicated to research, but the benefit will provide you with a knowledge base that’s unmatched.


Become A Master At Social

If there’s one place that the wedding industry thrives, it’s with social media. This is not only the best place to promote your blog, but to bring people into becoming consistent followers. In fact, according to WeddingWire, 61 percent of couples like or follow a wedding company to keep tabs on the quality of their work, which means they’re waiting longer to make their decision. And if you’re looking to capitalize off of this, showcasing your travel efforts is a must.

Whether it be to another city or another country, always document the places you go, taking multiple pictures to post later on. The goal here is to remain consistent, especially on Pinterest and Instagram. And finally, familiarize yourself with the hashtags and geotags that will get you the most hits, as these are tools that couples use in their research.


Although it’s going to take some legwork, using your wedding blog to start traveling can be a great way to earn money while seeing the world. Where are you most excited to go? Comment with your answers below!