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J. Cole
22 Dollar Skit

Thomas promises salvation and “miracles” to those who order his products—effectively ripping desperate people off and making money with empty promises.

The sermon illustrates this line from one of Cole’s previous projects:

How they got these n***as on the TV selling miracles?
You mean to tell me everything gon' be fine
If I call your hotline and pay $29.99? (Shit)

It’s likely that Cole uses the skit to draw parallels between TV swindlers and the music industry. In the same way in which Pastor Thomas promises redemption in exchange for money, record labels promise easy money in exchange for an artist’s creative soul.