Niccolò Machiavelli
Discourses on the First Decade of Titus Livius (Chap. 1.51)
What a Prince or Republic does of Necessity, should seem to be done by Choice.

In all their actions, even in those which are matters of necessity rather than choice, prudent men will endeavour so to conduct themselves as to conciliate good-will. This species of prudence was well exercised by the Roman senate when they resolved to grant pay from the public purse to soldiers on active service, who, before, had served at their own charges. For perceiving that under the old system they could maintain no war of any duration, and, consequently, could not undertake a siege or lead an army to any distance from home, and finding it necessary to be able to do both, they decided on granting the pay I have spoken of. But this, which they could not help doing, they did in such a way as to earn the thanks of the people, by whom the concession was so well received that all Rome was intoxicated with delight. For it seemed to them a boon beyond any they could have ventured to hope for, or have dreamed of demanding. And although the tribunes sought to make light of the benefit, by showing the people that their burthens would be increased rather than diminished by it, since taxes would have to be imposed out of which the soldier's stipend might be paid, they could not persuade them to regard the measure otherwise than with gratitude; which was further increased by the manner in which the senate distributed the taxes, imposing on the nobles all the heavier and greater, and those which had to be paid first.